It’s personal – and that’s the point
When a client decides to work with me, they are working with me. Not a rotating team of associates or a newly qualified accountant learning the ropes, but a full fat accountant who has run and sold a practice and operated at senior levels in industry. This isn’t about ego; it’s about accountability and expertise which you can rely on.
Hydref operates with a small and carefully selected client base, and there’s a very deliberate reason for this. I’m not here for domination over the Cotswolds or to build an empire. I work because I enjoy what I do, and it allows me to work from home with my three dogs (better known known as the Crazy Gang!). This might sound unconventional, but it is an arrangement which has huge benefits for my clients.
What does a truly invested accountant look like?
You get to experience what a hands-on, genuinely invested accountant looks and feels like. This means understanding that your success isn’t separate from mine. They are intrinsically linked. I want my clients’ businesses to thrive, and my role in achieving this is to help them understand and get to grips with the numbers that drive their success.
Monthly reporting isn’t just a tick-box exercise; it’s the foundation for understanding where your business stands. Mentoring sessions become genuine conversations about your challenges and opportunities. Training sessions are tailored to what you actually need to know, not generic advice that might apply to anyone. Cashflow and budget planning becomes a collaborative process that gives you real control over your financial future.
Going above and beyond
Here’s where Hydref really differs from traditional accountancy practices. I engage with and support my clients’ through having them in mind at networking meetings and on their social media. Why? Because their success really is my success. It’s a genuine win-win relationship. When my clients thrive, I thrive. When they celebrate achievements, I celebrate with them. When they face challenges, we tackle them together.
This approach resonates deeply with the businesses I work with. Take Helen from The Sales Lady Ltd whose feedback perfectly captures what this partnership feels like:
“This is so exciting (getting Xero set up) – this is how I dreamed it would be like one day. It’s so much easier for me and for my clients now.”
“OMG you are amazing and so efficient. THIS is the extra forward-thinking support I’ve been missing.”
“This is so sorted, organised and professional… I now have all my invoices for 121 coaching and group support ready to go out so I can concentrate on training and not admin.”
The Hydref difference
Helen’s words capture exactly what makes Hydref different. It’s about providing the forward-thinking support that many business owners find missing elsewhere. It’s about creating systems that work for you, not against you. It’s about being so organised and professional that you can focus on what you do best – running your business – rather than getting bogged down in administration.
When you invest in Hydref, you’re not just buying accounting services. You’re investing in a partnership where your accountant is genuinely invested in your success. And in return, I invest my expertise, experience, and genuine care for your business outcomes.
That’s the Hydref difference. Personal, professional, and genuinely invested in your success. Get in touch on 03333 449270 or book an appointment through my Calendly link.
